The Goal II

by Eli Goldratt


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It’s Not Luck is the sequel to Eliyahu Goldratt’s great business novel, The Goal. After their success in The Goal, Alex has been promoted as the Executive Vice President of UniCo and his team members have also been promoted into key positions in the faltering Diversified Businesses group in their conglomerate. Alex is now given the responsibility to turn the companies around in order to fetch an attractive return and he faces a cruel dilemma. If he succeeds, the companies can be sold for a good price; if he fails, the companies will be closed. The whole company is faltering, and great pressure is put on Alex and the team to turn their businesses around. In addition, at home he is faced with challenges of a father having to deal with two teen-aged children!Learn more about the powerful techniques first presented in the best-selling business novel, The Goal. In this book, Dr. Goldratt, through examples in a variety of industries, shows how to apply Theory of Constraints(TOC) to sales and marketing, inventory control, and production distribution. In addition, techniques in conflict resolution are introduced on both a business and personal level.Coming from one of the world’s most sought after business leaders author and educator, Dr. Eli Goldratt. Eli Goldratt had been described by Fortune Magazine as a “guru to industry” and by Business Week as a “genius.” The story emphasizes the Thinking Processes from The Goal, and the importance of using them in business and in personal life.

Genre, Business & Management

About The Author

Eli Goldratt is an educator, author, scientist, philosopher, and business leader. But he is, first and foremost, a thinker who provokes others to think. Often characterized as unconventional, stimulating, and “a slayer of sacred cows,” Dr. Goldratt exhorts his audience to examine and reassess their business practices with a fresh, new vision.

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