About The Author

Dr. Promod Batra was born on 15 October 1936 in Sargodha a city in the Punjab Province located in modern day Pakistan. He was the eldest of five children and his father was an officer with the railways. As a child he was not exceptionally meritorious academically, but was blessed with the talent to learning on his own, think and find simple answers to questions on life. A habit which became his passion and then gave birth to his company – Think Inc.
Dr. Batra studied B.Com. from Shri Ram College Of Commerce, New Delhi (1957). Therafter he pursued MBA from University Of Minnesota, USA in 1960. Dr. Batra was honoured with D.Litt. by Rani Durgavati Vishwavidalaya, Jabalpur, MP in 2007.
On completing his MBA, Promod Batra got his management training with General Mills Inc. including a study tour around the world on behalf of Soybean Council of America. He was with Escorts for 33 years where during his seven assignments from 1963 to 1996 he learnt a lot in regard to conducting attitudinal seminars and management writing and self-publishing Management Books with the blessings of Escorts. For him Escorts became his College of Practical Learning to benefit him after retirement! He had many opportunities to travel to various collaborators of Escorts in Europe, USA and Japan. The travels were with the objective to learn from the various foreign collaborators and then to impart the learning effectively to the Escorts family of employees and dealers.

During his tenure he took dealers of Escorts on “Mini MBA” trips to Ford Motor Company of USA, objective was to train the dealers to learn new ways of thinking and doing. He also served as the Chief Administrator of Escorts Heart Institute for six years. The experience at Escorts Heart Institute allowed him the opportunity to learn the critical aspects of crisis management and stress management.

While working with Escorts, he started to write and compile attitudinal and management books. He made the uncommon progression from being a writer to a self-publisher of management books. He is actively pursuing publishing. One of his books Management Thoughts sold over 3,00,000 copies in India and abroad. Promod Batra conducted over 800 training programmes and published 15 books while working at Escorts.