The 30 Day MBA in International Business

by Colin Barrow


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Description:

As domestic business becomes increasingly reliant on succeeding in export markets, the need for specialist knowledge in international trade is crucial. The second edition of The 30 Day MBA in International Businesscovers all of the essential elements of international trade and business, including international marketing strategy, managing international organizations, selecting global strategic partners, finance, accounting, and human resource management, and it is updated with thorough explanations of the new trends in international business as well as new case studies.  Author Colin Barrow gives managers, aspiring managers, and business students an overview of the complexities of international trade and shows them how to participate successfully in strategic decisions with international partners. The new edition is packed with links to free resources from the top business schools as well an online list of sources, and it includes self-assessment tests at the end of each section plus a final exam paper, allowing the reader to receive a grade and “graduate.”

300
English
Genre, Non Fiction, Business & Management

About The Author

Colin Barrow MBA was until recently Head of the Enterprise Group at Cranfield School of Management, UK, where he taught entrepreneurship on the MBA and other programmes. He is a visiting professor at business schools in the US, Asia, France, Ireland and Austria. He is also the author of Starting a Business From Home, Cut Costs Not Corners and The 30 Day MBA, as well as many other titles, all published by Kogan Page.


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